Next Design Studio
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Rebranding for Atlanta's Premier Custom Florist

Rebranding - the first step: Create the Carithers Brand Story

At its core, brand storytelling establishes emotional connections with people based on the values 

you share with them and their needs, desires and aspirations. A brand story helps solidify the brand's identity and helps people understand who they are, what they do, and what makes them unique.


A brand story shares a company's history, challenges, successes, and values, which creates a distinctive brand identity in customers' minds. When customers connect with a brand's story emotionally, they feel a sense of affinity and belonging, which fosters a deeper bond with the brand.

NEXT Step: Develop Assets, and Capture Carithers' Character

Our goal was to tap into customers' emotions, values, and dreams by developing assets that can be projected in various channels, with a positive impulse to gift flowers. Working together with the John Haigwood Photography Studio, we created imagery assets such as on-site employee operations photos, including a corporate brand video that tell that Carithers story. 


The Carithers Management Team

Image Gallery

Weddings & Events

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Carithers Corporate Video

Carithers Heritage Video

Carithers Website ReBranding

Web Design

NEXT offers a wide range of graphic design services for producing top quality websites. Our team of experienced designers will work with you to create a unique and effective design that represents your brand and communicates to the customer the essence of your products or services..

Custom Website Development

We specialize in creating beautiful and functional websites that are tailored to your business needs. Our team of web designers and developers work together to create a website that is both aesthetically pleasing and easy to use.

Structural Architecture

We begin by creating a detailed structural plan called a wire frame. This wire frame will show page connectivity and content build-out suggestions. Once the plan is complete, the design phase begins. 

Design

Starting with asset and content elopement, we will work with you to realize your vision for your brand. Beginning with photography and video. Our photography and video production services include portrait photography, including lifestyle, event photography, facility and product photography. Our design team will propose situation Mood Boards as a guide to the envisioned imagery style. Our team of professional photographers and videographers will work with you to capture the perfect shots. The next step in the design phase of developing your online presentation we will propose color palettes, fonts and graphic layouts. Copywriting content will be a key element for messaging. We will work with you to create an outline structure, identifying key points and in-depth content. 

Programming

In creating engaging user experiences, online, a wide range of skills and disciplines are needed in the crucial programming stage in the development of creating innovative features and functionalities. We will guide the programmer through this process to develop craft user-friendly interfaces.  

Boutique Wedding Collection Brochure

The Carithers Philosophy

Your wedding is a personal, intimate celebration that will last a lifetime. Carithers offers you 37 years of professional wedding & bridal experience, unusual farm-direct farm fresh flowers imported from six different continents, award-winning designers of national acclaim, and a personal, one-on-one relationship with an experienced  bridal consultant to assist you every step of the way.

Our Expertise

Our attention to detail and the ability to handle are what allow us to turn any wedding into a breathtaking celebration. Whether you want a custom on-site designed installation or choose from our wedding collection. No matter what your answer is we’ve got you covered. Every step of your way.

Print & Digital

This 16 page brochure will be produced for digital and print

applications. The digital version will be presented on the Carithers website on a dedicated wedding page.

Wedding Brochure Pages

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