NEXT Design has worked with various Unilever brands throughout the years. Initially working with their Pan-European office located in London, projects included ice cream brands such as Cornetto, MAGNUM, Popsicle, and Solero. Design, production and photography.
Cornetto was born in 1959, when Spica, an Italian ice-cream manufacturer, based in Naples, came up with a groundbreaking innovation: to create the world's first packaged ice cream cone by insulating the wafer from the ice-cream with a special coating of chocolate. Veramente Buono!
For over 50 years the Cornetto recipe makes ice cream even better than the last, taking your taste buds on a delicious journey.
The OLA brand is so popular in South Africa that there are ice cream delivery bicycles within the cities. NEXT design was given the opportunity to create that branded delivery system. The initial test deliveries were focused on the malls, in which they continually ran out of stock. Heerlike rooms!
Unilever's commitment to providing quality ice cream becomes apparent with this delivery system. OLA will expand this idea worldwide.
The MAGNUM brand is well known, worldwide, and appreciated for its quality. With the launch of new flavor combinations, a repackaging was necessary. NEXT Design has tackled these packaging projects with enthusiasm, working together with Unilever's brand managers.
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