"Doers Get More Done"

In 2009 Home Decorators Collection brand started with a new logo and an in-store test of window blinds. It has now become the Home Depot house brand of products in categories ranging from carpets, flooring, furniture, ceiling fans, lighting and fireplace heating furniture.

Home Depot's Brand Strategy department continued to create new proprietary brands and in 2010 the category of hi-end wood flooring was needed. NEXT Design created the new branding for Millstead, which included this logo design, photography art direction & packaging.

Traffic Master floor cleaning products are also a new Home Depot proprietary brand. 

This brand has become a very popular product for customers that need to maintain their flooring in cleaning and conditioning.

Rental machines are also branded.