Purina Cat Food

Purina produces a line of cat food that includes the Friskies® and Fancy Feast® brands. These two packaging projects involved extensive on-set photography of six different breeds of cats.

Design, photo art direction, brand logo design, photo retouching and composition and print production.

Next Design was given the opportunity to work together with Purina® Europe to develop five language versions of their website. Lifestyle imagery was photographed in various countries to capture the visual cultural differences.

Web landing page header translation: 

For a better life. Discover our pet food.